Are perfume preferences like voting intentions, not to be trusted? We’re at the end of the summer in 2024. We all know what is going on in the world and…
Scents inspired by novels or poems are not a new idea. After all, in an age where story telling is key to most brands’ marketing, what more efficient way to…
Lessons of Chemistry, by Bonnie Garmus I often think about the connection that exists between books and perfumes. Both tell you a story and have the power to transport you…
Perfume insiders have long claimed that so-called “green” scents are the hardest to sell. In the context of current popular appetite for “oud” inspired fragrances, fruity-forward scents, bombastic amber woods…
“Metamorphosis” was the theme of the 14th edition of Esxence, the largest annual niche perfumery fair in Europe held in Milan from 6th – 9th March 2024. Was it a…
New Year: out with the old, in with the new. It is a human trait to see the beginning of any new entreprise with hope and optimism, although, looking back…
Buying perfume for someone else, clearly an issue that most of us have had to grapple with, especially around the end of the year. The countdown to Christmas has started…
Creation and inspiration are at the center of any art form. From an outside perspective, the key to understanding the artist’s process seems to begin with knowing where inspiration comes…
Travelling. It feels like a very pre-Covid preoccupation. I know since the end of the pandemic, numbers of tourists have increased dramatically in places like France and Italy (where I…